Menu
Project: Rebranding an established real estate agency
The client: Taylor Real Estate (previously known as Taylor & Taylor)
The challenge: As part of its growth strategy, the real estate agency was taking on higher end clients in Adelaide’s Eastern and Western suburbs, and its existing brand didn’t position it properly in the marketplace
Taylor’s new brand exponentially increased their confidence and credibility with numerous high-calibre clients.
For years he had been running Taylor & Taylor (as it was known at the time), John Taylor had retained the same brand. However with a new growth strategy in early 2020, he knew it was time for a change. The fact of the matter is real estate is very image-based, and I didn’t have the image I wanted to portray. I felt it wasn’t sitting right in the marketplace, and it was my branding that was letting me down.”
“I wasn’t in a position invest heavily in a new brand, so we used BRANDNATION’s payment plan option instead. I am so glad we did. I’m blown away with the result they got, and it has made a massive difference to our appearance and positioning in the market.” – John Taylor, Director, Taylor Real Estate
“I was impressed at how thorough Wayne was and how far we drilled down during the process. Right from the beginning he was on a fact-finding mission about the industry. He then asked pertinent questions from multiple points of view, in order to find a deep-rooted connection between me, my business, my values and business principals, and what my target clients would resonate with.”– John
BRANDNATION also worked with John to rebrand the name from Taylor and Taylor.
“Just as we did with the brand identity, we drilled down deep with the name. Wayne conducted extensive research in the real estate sector both locally and internationally. In the end we kept it simple and changed it to Taylor, but it took that work to get to this outcome and be confident that it was the most effective option.”
During the process, John appreciated the balance between productive collaboration and BRANDNATION refusing to compromise on best-practice design.
“Wayne listened deeply and was prepared to be challenged and flexible, but he wasn’t prepared to budge on what he knew was effective versus ineffective. One example is that I originally wanted a big lime green logo. He took that in the brief but presented nothing on it, as he knew it wouldn’t portray the brand image I needed.”
“Part of BRANDNATION’s process is to review the brand with my clients, but I was so clear and satisfied with the option I wanted that I said don’t even worry about it. The new brand is professional, corporate and standout. Compared to what we had prior, the difference is massive and I can’t stop raving about how much I love it.
Armed with my new brand collateral I feel far more confident and professional when presenting to clients – even high calibre ones. In a recent presentation to one of Adelaide’s top custom home builders, they said it was the best presentation they had ever seen a real estate agent do. It really makes me very proud.” – John
Unleash the full potential of your brand with BRANDNATION as your trusted consultant.