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SABRN Tech is a green startup using cutting-edge technologies to serve humanity and the planet. The strong values of the company founder, Abe Chandra, inform not just the work that SABRN Tech does but the trajectory of the entire brand. As a startup, initial funds impacted SABRN Tech’s branding. After receiving feedback from others, Abe realised that creating a cohesive brand identity for SABRN Tech could open new doors and give the company an edge against the competition.
After receiving a referral from an acquaintance, Abe approached Brandnation for assistance. Brandnation’s commitment to future-thinking strategies ensured a strong relationship between our team and SABRN Tech from first contact.
Our solid, foundational relationship with SABRN Tech has allowed us to create a clear, well-defined brand and ensure it can be easily evolved to match SABRN Tech’s future growth.
“I believe in building relationships,” Abe says, echoing the sentiment of the Brandnation team. “It was important that Brandnation was open to a long-term relationship and recognised that our brand will evolve.”
It’s challenging to discover a brand if you don’t understand the underlying mission, vision, and values. For the success of SABRN Tech, as with all our clients, a deep-dive discovery session is essential.
“The session helped me clarify the vision and mission for the company,” Abe says. “Expressing my vision to Brandnation meant they could understand exactly what SABRN was and what we stand for. Brandnation has really brought the brand to life.”
Combining the “why” behind SABRN with our detailed research and strong consumer knowledge allowed us to provide Abe with multiple options for branding. This flexibility ensured that the new brand identity genuinely aligned with the company’s visions and values and resonated with the audience.
Together, we were able to bring a new, compelling narrative to the brand.
Although the relationship between Brandnation and SABRN Tech is only in its infancy, SABRN and its founder, Abe, have already reported positive outcomes, particularly around funding.
“As a startup, receiving funding is important. To get funding opportunities, we need to look as professional as possible,” Abe explains. “Now that we have that professionalism, the brand has more credibility and is taken more seriously. At the same time, I could feel that we are a priority.”
We are looking forward to continually supporting SABRN Tech as it makes waves in ethical and sustainable solutions. Now, with a strong identity and unmistakable brand values, SABRN Tech can step ahead of the competition.
“Brandnation doesn’t only create the brand. Because of their connections, we can translate it to the next platform,” Abe says. “They understand what I need, how I need it and connect me with the right people to carry out the job. Brandnation takes my business to the next level.”
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