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Popular with professionals state-wide, Priya-Marie Robert is one of Adelaide’s premier executive coaches. She provides one-on-one coaching with business owners and career coaching for ambitious people wanting to level up their careers or pivot their profession.
Coaching is a high-growth industry rife with competition. Priya knew that her personality, focus on mindset, and sales strategies set her apart from others in the industry but felt that her current logo and business name (Priya Robert) failed to reflect these differences.
While Priya’s main goal was to implement branding that reflected her points of difference, she also hoped to improve the brand’s clarity.
“My old brand didn’t explain anything about my company or what I offer,Priya explains. While her original logo and business name aligned with her initial goals, Priya’s business had evolved, and her brand needed a new focus.
We aimed to provide Priya-Marie with more than just a new brand. We worked closely to guide her through the process, ensuring that she had the knowledge and power needed to bring her brand to life.
“Brandnation showed me the power of having a brand with a real story behind it.”
At Brandnation, we offer a fool-proof process that harnesses the essence of a brand for compelling outcomes. For every client, we begin with a deep-dive discovery session.
The level of questions Wayne asked was unexpected,” Priya reflects on her discovery session. “But it helped me get clear about how I wanted to be represented.”
With the knowledge uncovered during the session, we researched competitors of Priya-Marie, giving us a clear idea of where and how the new brand could stand apart.
We then provided Priya with mock-ups featuring a variety of options. With additional targeted real-life client testing, we could ensure that the final brand identity wasn’t just faithful to Priya-Marie’s vision but also attractive to her clients.
We are proud to have redesigned the Priya-Marie brand to demonstrate her personality and authenticity. The success of the brand pivot was immediate, with Priya gaining three new clients after unveiling the new branding.
“It was the first time using the new branding, and people were really blown away,” she tells us. “The new branding has increased my confidence and made me prouder of what I do. I now feel like I have a brand that reflects me and the people I support.”
"Brandnation has an incredible depth of research. The way they use their process sets them apart as a strategic brand advisor. It felt like I had a long-time partner with a vested interest in my brand.”
Unleash the full potential of your brand with Brandnation as your trusted consultant.
