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Wealth is about more than money. It’s about having what’s important to you – like freedom, security, and the ability to do the things you want in your life. Wealth management is about setting this up to happen, while knowing where you’re at financially, at all times. But without help, nearly all of us will get tripped up by our attitudes towards money, our failure to adapt to ever-changing situations, or falling into the trap of the status quo. At Mobius, we put together an approach specifically to stop you getting tripped up by the same old stumbling blocks, so you that you can start living the life you really want – sooner.
The Mobius brand has resonated with clients old and new – instilling confidence in those from the previous business and helping attract new ones.
When Chris Scriva first engaged Brandnation, he thought he just wanted a logo, but was surprised at the level of involvement in the process. Looking back now, he is enormously grateful for Brandnation’s work.
“I had to sit back and allow them to unlock what I was trying to resonate, even though I did not understand it at the time. The value they ultimately provided has completely exceeded my expectations.”
In Brandnation’s branding process, clients are presented with numerous options. The client shortlists the top two, which are then market tested with existing clients. While Chris thought he was clear on the brand he wanted, the testing process revealed otherwise.
“It’s unbelievable how we interpret something in our own minds, but others see it very differently. I was going to go with first option, but we got overwhelming feedback that in the minds of my ideal client, the second was everything I was trying to represent. This was a standout service and it was invaluable to the process.”
Brandnation worked with Mobius on the brand’s implementation to ensure it had its full impact.
“The Mobius brand is everything I wanted it to be: it shows professionalism so I can present as a business that will be around for a long time. It shows continuity, so that existing clients can relate to the new brand. And it’s sharp, striking and shows a fresh start, so that people can see there is a brand beyond what I had previously, and that the old brand isn’t me. Unsurprisingly, my clients’ feedback has been outstanding.”
“Brandnation have effectively been an extension of me and my business without being in my business. It’s amazing how new and existing clients have resonated with my new brand.”
Unleash the full potential of your brand with BRANDNATION as your trusted consultant.
