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Fish Out Of Water was one of South Australia’s busiest fish and chip shops for over 20 years, but it was struggling at the time Chris Thompson bought it two years ago. With significant work to revive it, it is now the busiest it has ever been, and was even awarded SA’s Best Fish and Chip Shop of 2019 & 2021.
Fish Out Of Water’s branding has been a key component in its revival and rapid growth. Firstly, the logo and design needed a complete overhaul to represent the calibre of the business, and secondly, their new brand needed to be rapidly and ongoingly deployed across everything from shop windows and menus, to gift cards and magazine ads.
“Brandnation have been phenomenal. All up we have engaged them 30 to 40 times over last 12 months, and we literally couldn’t have grown the way we have without them.”
Chris valued the Brandnation system to create their new brand – particularly the way it captured the differing visions of both Chris and his partner and co-owner Kate.
“We think Brandnation are very smart with what they do. They separated the two of us to get our visions separately and then put them together. That way, the two of us neither overpowered the other person.”
Sometimes we jokingly curse they always come up with a better idea than us. We have a vision but don’t know how to complete it, whereas they can turn that vision into something that always works a treat. Out of the 40-odd projects they have done for us, we have only had to go back for revision once.”
“We’ve been growing quickly, and with that growth comes a requirement for a certain type of product; customers expect a certain presentation of food and the shop appearance needs to be of a particular level.”
We’re so busy ourselves, but fortunately we don’t have to worry one bit about any of the branding or design. They just solve it all – we couldn’t possibly do what we do without him. It is the most stress-free experience possible.
Brandnation tapped into their team of marketing experts to look after every element of marketing for Fish Out Of Water, and Brandnation took care of every last piece of design. This ensured the brand retained its quality standard, and left Chris and Kate confident that everything was being taken care of and done to a high standard.
“Brandnation are my complete package, which takes away all the stress. The fact that they bring in and work with our signwriter, printer and web designer means I don‘t have to do any of the behind the scenes work or talk a language I don’t understand; they create it in their system and send it through ready to go. They have such an effective system in place and we literally couldn’t live without them. Anyone would be crazy not to use them.”
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