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Adisi Cafe – a fresh food and coffee shop in Colonnades shopping centre
When Chris Middleton purchased First Sip Cafe in January 2020, she knew its branding would be a problem. The cafe stands out in the busy fresh food market, and continues to attract good customers despite the effects of 2020.
“The original branding was what I call homemade. It looked cheap and didn’t fit in the fresh food market look, or even the furniture of cafe. There wasn’t even a high resolution version of the logo available.”
She quickly enlisted the help of Brandnation.
Like many ambitious business owners, Chris had a vision for the branding but struggled articulate what this would look like. Fortunately the Brandnation 5-step process allowed them to get this vision out into a brand that resonated both with Chris and with Adisi’s customers.
“The depth of the process surprised me from the very beginning. Everything was very comprehensive – from the initial discovery session to the amount of options and ideas. Again, once we got to the logo designs it wasn’t just a couple of logos on a sheet. There were six logos – all very different – which enabled me to get the brand that I had wanted from the very beginning without knowing what it was.
I had also wanted to change the name but couldn’t think of the right one. Wayne went above and beyond and came up with several names out of the initial discovery work we did. ‘Adisi’ – which means fresh – sounded best to me and I’m really happy with it.”
At Brandnation, we believe preparation is essential. Following initial contact with Kaizen ICT, we were able to attend the first meeting with a clear idea of the problem and initial research to preface the journey.
“Brandnation asked relevant questions,” Marcus says. “So they were able to get a deeper understanding of who we are, what we are trying to achieve, and how we want our services thought out.”
Following the deep dive discovery with Marcus, Brandnation pitched a variety of suitable designs. With multiple stakeholders, this step was crucial. We accounted for each stakeholder’s preference and opinion, aligned them with Kaizen’s overall rebranding goals, and offered new designs and mock-ups.
While 2020 has been a major challenge for the entire hospitality industry, Adisi’s new brand is generating a very positive response from customers as well as marking its place in Colonnades’ Fresh Food Market.
“The new brand really pops and makes us stand out a lot more in the shopping centre, and our customers have given us really good feedback. As a business owner it certainly makes me feel proud of my brand.”
“Working with Brandnation was very easy and straightforward. Wayne was consistently in contact with us and was very thorough in his delivery. I would recommend Brandnation to anyone with a new business to make sure they start out on the right foot.”
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